Building Brands & Storytelling

Your story and brand equity is without doubt the single most valuable asset you can create.

A brand is a person’s perception of you, the intangible sum of your company's attributes, that differentiates you from the competition, distinguish you on a higher emotive level with a lasting impression.

When creating a brand, you have to immediately ask the question :what does it convey What are the specific values, features and brand attributes that your customer thinks about and feels or wants when they hear your name?

Consumers want to immediately know something about you. In todays world, the customer is making many choices, how to spend their time, how to spend their money. Just their decision about what to do next needs to be made very quickly. What a brand can convey in a sense is what a product is, so the customer has the ability to decide quickly whether to spend time and money on it, trusting that in doing so, they are going to derive real value from that experience

/ Our Approach

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At Virtuo, we move the world forward through brand storytelling. The key components that form a strong brand includes your vision, values and purpose, that become embodied within an identity, personality, and communicative expression of your value proposition. Collectively, we refer to this as brand equity, which is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. The equity of your brand is without doubt the single most valuable thing you can create in business. And like anything valuable, you needed to nurture it and care for it deeply.

/ Insight Capabilities

Brand Strategy

Brand strategy is the holistic approach behind how to build identification and favorability with your customers. A good brand strategy sets the direction of your different brand elements that you’ll create, while helping inform and bring consistency to the choices you’ll need to make for your business.

Visual Communications Systems

Visual communication is the use of visual elements to convey ideas and information. At Virtuo we are often generating signs, symbols, icons, visual data, diagrams, typography, drawing, illustration, and graphicly design assets. We also generate effective communication systems such as company profiles, sales tools, resource kits, wayfinding, user guides and assembly instructions.

Brand Identity Design

Your image is the manner in which you present to the public. For the public, your image is about how they identify and associate with you, what you mean and the value you occupy in their hearts and minds. Working from your brand strategy, Brand Identity Design creates your logos, naming, colours, acents, typography and imagery.

Packaging Systems

At Virtuo, we are specialists in developing visual and structural packaging systems. We design the packaging for the products we develop. This process involves designing for the safe protection of the goods and to surprise and delight the customer’s unboxing experience - while doing some with as minimal environmental impact.

Specialised Product & Ingredient Branding

Product or ingredient branding is a specific form of branding that is applied a product, service or component (ingredient) that is present within it. This form of branding seeks to identify certain points of difference,, to generate the desirability of a product or material to end users with lasting value.

Websites & Ecommerce

Effective and unique websites have always played a key role in an organisations success. An excellent user experience can increase the perceived value of your products. At Virtuo, we build effective websites and ecommerce platforms to help launch and activative new products and services.

Brand Trade Marks & Intellectual Property

Your brand can help customers distinguish you from your competitors, and forming ownership around this position is important. Trade marks can legally protect your unique brand, name of a product or your services. We are constanetly involved in the process to protecting brands.

Digital Marketing

Digital marketing or online marketing, refers to the promotion of brands using the internet and other digital solutions to connect with potential customers. As new products begin preparing for launch, we help form launch strategies and asist in activating digital market initiatives to grow awareness and early sales success.